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The 12 Most Intense Marketing Wars Ever

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The 12 Most Intense Marketing Wars Ever

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Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

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Starbucks and Dunkin' Donuts

In 2007, Dunkin' ran ads that mocked the uppity coffee culture. Starbucks remained silent.

In 2008 Dunkin' declared its coffee superior to Starbucks. The campaign told coffee drinkers to avoid Starbucks with various catchphrases.

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The 12 Most Intense Marketing Wars Ever

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The 12 Most Intense Marketing Wars Ever

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Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

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The 12 Most Intense Marketing Wars Ever

.no-js-aHR0cHM6Ly93d3cuYnVzaW5lc3NpbnNpZGVyLmNvbS9wdWJsaWMvYXNzZXRzL0JJL1VTL29nLWltYWdlLWxvZ28tc29jaWFsLnBuZw { display: none !important; }

The 12 Most Intense Marketing Wars Ever

.no-js-favicons?domain=businessinsider { display: none !important; }

businessinsider.com

Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

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Progresso and Campbell

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The 12 Most Intense Marketing Wars Ever

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The 12 Most Intense Marketing Wars Ever

.no-js-favicons?domain=businessinsider { display: none !important; }

businessinsider.com

Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.

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Avis targeted Hertz

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