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In 2007, Dunkin' ran ads that mocked the uppity coffee culture. Starbucks remained silent.
In 2008 Dunkin' declared its coffee superior to Starbucks. The campaign told coffee drinkers to avoid Starbucks with various catchphrases.
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In 2008, global industry leader Campbell increased its longstanding rivalry with Progresso with an ad campaign that showed that Progresso soups contained more MSG than Campbell's Select Harvest.
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Hertz was the first national car rental company, followed by Avis.
In 1956, Hertz launched a slogan, "More people by far... use Hertz Rent-A-Car." Avis followed with its "We Try...