The 12 Most Intense Marketing Wars Ever - Deepstash
Persuasive storytelling

Learn more about moneyandinvestments with this collection

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

Starbucks and Dunkin' Donuts

In 2007, Dunkin' ran ads that mocked the uppity coffee culture. Starbucks remained silent.

In 2008 Dunkin' declared its coffee superior to Starbucks. The campaign told coffee drinkers to avoid Starbucks with various catchphrases.

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"Making money is art and working is art and good business is the best art." ~ Andy Warhol

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