The 12 Most Intense Marketing Wars Ever - Deepstash

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The 12 Most Intense Marketing Wars Ever

businessinsider.com

In 2007, Dunkin' ran ads that mocked the uppity coffee culture. Starbucks remained silent.

In 2008 Dunkin' declared its coffee superior to Starbucks. The campaign told coffee drinkers to avoid Starbucks with various catchphrases.

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