Learn more about moneyandinvestments with this collection
How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
In 2007, Dunkin' ran ads that mocked the uppity coffee culture. Starbucks remained silent.
In 2008 Dunkin' declared its coffee superior to Starbucks. The campaign told coffee drinkers to avoid Starbucks with various catchphrases.
16
255 reads
"Making money is art and working is art and good business is the best art." ~ Andy Warhol
More like this
1 idea
The 12 Most Intense Marketing Wars Ever
businessinsider.com
1 idea
The 12 Most Intense Marketing Wars Ever
businessinsider.com
1 idea
The 12 Most Intense Marketing Wars Ever
businessinsider.com
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates