Starbucks and Dunkin' Donuts
In 2007, Dunkin' ran ads that mocked the uppity coffee culture. Starbucks remained silent.
In 2008 Dunkin' declared its coffee superior to Starbucks. The campaign told coffee drinkers to avoid Starbucks with various catchphrases.
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"Making money is art and working is art and good business is the best art." ~ Andy Warhol
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Learn more about moneyandinvestments with this collection
How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
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