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Why Virtual Brainstorming is Better for Innovation

Why Virtual Brainstorming is Better for Innovation

hbr.org

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The Problem with Traditional Brainstorming

Research in behavioral science classifies the benefits of brainstorming in two ways:

  • Synergy: Ideas shared by one person can energize, inspire, and trigger ideas in other people.
  • Social facilitation: Collaborating to reach a common goal can mot...

  • Pick a shared collaboration tool that works for your team. Members should be able to sign in virtually.
  • Generate and organize ideas. Give all team members 10 to 15 minutes to add their ideas independently to your collaboration tool. If you are runnin...

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