Attentional bias: the invisible puppeteer behind our decisions - Deepstash

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Attentional bias: the invisible puppeteer behind our decisions

Attentional bias: the invisible puppeteer behind our decisions

nesslabs.com

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Attentional bias

Attentional bias can be defined as our tendency to focus on certain elements while ignoring others.

It can be understood as failure to look for evidence against an initial possibility, or as failure to consider alternative possibilities.

Our attention can be bias...

  • Pay attention to your attention. Whenever you feel your attention is being automatically pulled into a specific direction, ask yourself why this is the case.
  • Go beyond the most obvious answer. If you find the answer to a question completely obvious, ...

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If you can bring data to support your points, your boss should pay attention to that. If your boss repeatedly refuses to see the data, that’s another problem entirely. If you find yourself as the HiPPO in a situation, try to stay open to other ideas and data that may refute what your initial thoughts were.

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Another Physiological effect that you must utilize in your designs to create more effective and goal oriented designs

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