The Background
In 2022, video will be the king of social media content. 82% of consumer internet traffic goes to video. This is 15 times what it was in 2017 – a trend that was impossible to predict. We’re reading less than ever and, instead, users want to watch as much content as possible. This is why TikTok is on the rise as Facebook goes into decline. So if you want to raise your social media game this year, it all comes down to making awesome videos
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A Massive Trend
TikTok has become a massive trend. Combined downloads on Apple App Store and Google Play have passed 2 billion. And there are over 500 million active users on the app every month.
Content on the platform consists of short 15 - 60 second user-recorded videos. TikTok even pr...
Tiktok: The Hottest New Kid On The Block
Although it’s one of the newest social media outlets, TikTok is now one of the most popular. This year alone, it has already surpassed Twitter in the number of active users and has completely changed the way we create and consume video content.
Creating videos on TikTo...
The Content Pyramid
- Document Pillar Content - these are the long form pieces of content such as daily vlogs, question and answers videos, keynotes, or podcasts.
- Repurposed Into Microcontent - these are shorter pieces of content that can range from articles to images, ...
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