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Design Thinking: How to Test Effectively

Design Thinking: How to Test Effectively

workshopper.com

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What Is User Testing

User testing refers to the method used in the design thinking process which evaluates the product, feature or prototype with an end user. 

User testing involves multiple steps - designers must create a test plan, recruit participants, perform the test and analyse the results for findings a...

Conducting A User Test

Keep the goal in mind that you want to gather as much information as you possibly can as early as you can and that you’re doing this for 3 main reasons.

  1. To fix any flaws and strengthen the product for an overall better experience.
  2. To save time and money for the company - be abl...

The Prototype

It’s important to keep in mind that the prototype is what you are testing and not the user. In usability testing, the user is always right - if something is too complicated or not working well - don’t grow frustrated with the user but understand that the product or service is lacking intuitive de...

Ask Users To Talk Through The Process And Observe

When users are exploring the prototype ask them to say their thought processes out loud so you can see how their mind is working and observe more closely. This might take some getting used to for some users - but it will help you evaluate the intricacies much closer.

Observe how users...

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Historically, design has only been used to touch up a product’s aesthetics. It resulted in solutions that failed to meet customers’ needs. Design-thinking remedies this by approaching products from a human-centric viewpoint.

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