Looking Inward to Grow Outward: 5 Keys to Managing Human Capital Through Hyper-Growth - Deepstash
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Growing Outwards

Growing Outwards

When startups and their investors partner to raise capital and fund scale, there is an opportunity to take a look at their existing human capital structure and plan a more purposeful road map to support their growth.

While the average check size has grown among venture capital (VC) firms, the success rate of their portfolio companies hasn’t. Harvard Business School notes that in spite of the increased cash infusion, 75% of VC-backed startups still fail.  

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Startup Failure

Startup Failure

Failure can be attributed to a variety of unforeseen or unavoidable factors, often coming from external circumstances out of our control. However, as leaders and investors, we must ask ourselves, What are those things in my company that we can control, especially at critical moments of growth? And with that question comes a look inward into the construct of the organization itself. One of the most often overlooked but integral components of this is human capital

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A Purposeful Road Map

A Purposeful Road Map

The bottom line is that when startups and their investor's partner to raise capital and fund scale, there is an opportunity to take a look at their existing human capital structure and plan a more purposeful road map to support their growth.

Here are five keys to managing human capital through hyper-growth.

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Tie Your Internal Shoelaces

Tie Your Internal Shoelaces

Before thinking about the “what next” understand the “what now”

For example, have you identified the existing team members who are integral to your company’s future success? 

Have you put together growth-supportive compensation packages to ensure their continued commitment? 

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Hire an Internal Recruiting Team

Hire an Internal Recruiting Team

Investors expect their capital to be put to work expediently and efficiently. With that, comes the need for rapid but effective hiring. However, the support to manage such hiring is often an afterthought, a mad scramble for resources once an event is complete. Prior to a fundraising, transaction or growth launch, it is important to put the recruitment team in place and set the foundation for its human capital alignment.

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Create a New Company Archetype

As your company grows, its core may continue, but its characteristics will inevitably change. It’s like a baby turning into a toddler. It’s so important that as your company continues through key phases of its growth life cycle, leadership defines what it wants post-growth to look like, how it wants to behave and what it wants to be known for. In short, the company needs to create a new post-growth archetype.

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Pre-Allocate a Percentage of Your Fundraise for Change Management Integration and Training

Pre-Allocate a Percentage of Your Fundraise for Change Management Integration and Training

As the company turns on the growth fire hose and starts running a flowing stream of investment cash, it will inevitably take on a new and more mature persona. Companies know that with growth comes growing pains, and it is within their power to plan accordingly. Change management is necessary, but many times, it comes into play only at the point when dysfunction arises. Often, that can be too late.

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Define Your Growth Rubric

Define Your Growth Rubric

Successful growth isn’t just about revenue, eyeballs or market share. So, create a comprehensive growth rubric — the key components that leadership will continuously measure the company against to define successful progress. This growth rubric can be used before, during and after transition phases, benchmarking against individual success metrics while course-correcting where needed.

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A Self-Aware Plan

A Self-Aware Plan

The growth company of today has a unique opportunity to develop a more self-aware plan. As part of the securing of capital, it is up to the company and its investors to develop a comprehensive strategy for a healthy scale.

Every VC has investors to appease, and their reports are chock-full of metrics such as revenue, compound annual growth rate (CAGR) and customer acquisition.

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The Bottom Line

As leaders, we have an opportunity to also hold ourselves accountable for internal metrics such as hiring efficiency, retention rate, employee satisfaction and rate of internal promotion.

Human capital is the engine under the flashy hood, and it is ultimately what will make the fast car last throughout the growth journey.

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