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The 10X Rule

The 10X Rule

by Grant Cardone


2.11K reads

What Is The 10X Rule?

… is “setting targets that are 10 times larger than what you think it will take to achieve your original goal, and that you will need to do 10 times more action than what you thought you would need to do to achieve it.”


“Wake up! No one is going to save you. No one is going to take care of your family or your retirement. No one is going to “make things” work out for you. The only way to do so is to utilize every moment of every day at 10X levels.”


  • Successful people aren’t “lucky,” it takes a lot of hard work for them to get where they are. It has to do with hard work and action.
  • There are no overnight successes – success always comes as a result of earlier actions taken over a period of time.

Assume Control Of Everything

  • You must take big responsibility for every single thing in your life, even if it isn’t your fault.
  • If you want to be successful, you need to give up excuses, and own up to everything you do or don’t do. It’s the ONLY way.

Four Degrees Of Action

  • Do Nothing: It takes the same amount of work NOT to do something than it is to do something.
  • Retreat: Retreaters retreat backwards with the excuse that they are trying to avoid failure.
  • Normal: taking the necessary amount of ...

10X Goals

When setting goals, realize these things:

  1. You are setting goals for YOU, no one else.
  2. Anything is possible.
  3. You have much more potential than you realize.
  4. Success is your duty, obligation and responsibil...

Obsession Isn’t A Disease; It’s A Gift

  • Obsession is a great adjective for success.
  • Excitement and obsession of your goals dominate thoughts and actions – it’s a requirement to get to 10x actions.

Go “All In” And Overcommit

  • Going all in and over-committing is better than under-committing to your goals.
  • There are no shortages of how many times you can get up and continue.
  • There is no failure unless you quit.
  • It’s impossible for you to “use up” all of your energy or creati...

Burn The Place Down

  • Keep adding fuel to the fire while you’re taking 10x actions and gaining traction.
  • Keep staking the fire! There’s never too big of a fire.
  • Newtons law of inertia: An object in motion continues in motion.
  • Success demands constant attention – you can’t ...


“What you have done is nothing compared to what you can do.”

Fear Is The Great Indicator

  • Fear is a sign that you’re doing something right and moving in the right direction.
  • Most of the time, what you fear doesn’t even happen,
  • FEAR = “False Events Appearing Real”
  • Starve your fear by taking away it’s favorite food – time!


“… time is what drives fear. The more time you devote to the object of your apprehension, the stronger it becomes.”


The only way to increase time is to get more done in the time you have. Create a schedule so that you can get more things done with the time you have. Make sure to put your priorities first, so that they are always taken care of and you are being fulfilled.

Formulae For Success

  • Have a “can do” attitude
  • Love challenges
  • Seek to solve problems
  • Persist until successful
  • Take risks
  • Focus on NOW
  • Embrace change


“Never reduce a target, Instead, increase actions.”

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