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Can You Buy Creativity in the Gig Economy?

Can You Buy Creativity in the Gig Economy?

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Writing In The Digital Age

Writers may lament the uncertainties of the digital age, as many turn to online markets to distribute their work with no promises of fame or fortune.

But when authors are guaranteed a cut of their own book sales, they tend to work harder and...

New Ways To Get Creative Juices Flowing

Book contracts that give authors a share of sales rather than paying them by output alone through a flat fee also propel them to produce more interesting content.

The findings may prompt publishers to consider changing their pay structure in ways that reward writers for originality. Beyond ...

Authors On Subscription Model

In China, e-publishing platforms have become a multibillion-dollar industry, attracting more than 1 million authors and over 300 million readers. Authors tend to produce commercially popular fare, such as romance novels, mysteries, crime fiction, and books about science fiction and martial arts.

The Pay Structure Matters

The researchers discovered that as competition intensified, authors who were paid a fixed price for their work did not appear to change their productivity, whereas those authors who received a cut not only produced more but were more likely to write creatively than those paid a fixed amount.

Advice for Creative Gatekeepers

The most important implication of the research may be for the powerful platforms that act as gatekeepers to the creative content we consume: Without an incentive structure allowing content providers to reap the rewards for their efforts, workers may have low incentives to boost the quantity or no...

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