Isaac Morris-Perrott's Key Ideas from UNSCRIPTED
by MJ DeMarco

Your FTE or Fuck This Event is described as the moment where the clarity of your terrible situation hits you like a truck and you are motivated to take action regardless of potential barriers.

This event is the catalyst for change in your beliefs and actions, redefining your life towards the goal of freedom

For me, this occurred when I was working a job that I hated while being treated like shit by my employers (and b eing payed almost nothing). One particularly bad day (FTE) led to me quit and use my built up anger and motivation to start a business and begin on my path to freedom

MJ states that freedom is achieved by developing a business that follows specific guidelines:

• Control - Full control over your business
• Entry - High barrier of entry for others
• Need - People need what you are selling
• Time - Business can run without you
• Scale - Need ability to scale/ leverage

1. Take action
2. Assess and measure impact
3. Adjust for more impact

• Don't compare to others
• Save
• Spend/Earn ratio needs to be skewed towards Earn
• Don't risk everything

• STOP consuming so much garbage and become a producer
• Don't focus on single events, follow the process (achieving your end results won't happen overnight)
• Build a brand not just a company
• Always keep learning and growing (having a growth mindset is important here)