Prince Rahul's Key Ideas from The Millionaire Fastlane
by MJ DeMarco

1. Meaningful relationships with friends and family.
2. Being healthy and physically fit.
3. Freedom (where the money comes in).

• Your roadmap makes up your financial belief system.
• Your vehicle is you. No one can drive the journey but you.
• Your roads are the financial pathways you travel.
• Your Speed is execution and your ability to go from idea to implementation.

Note: Sidewalk to poorness, Slowline to mediocrity, and the Fastline to wealth.

• When you consistently act and bombard the world with your efforts, stuff happens. And that stuff? Sidewalkers interpret it as luck, when it is nothing more than action engaged with better probabilities.
• When you’re accountable to your choices, your alter behavior in the future and take the driver’s seat of your life.

• Money is your army. The more you have, the more they will fight for freedom.
• Thinking never made anyone rich, unless that thinking manifests itself into consistent action toward application of laws that work.
• Live below your means with intent to expand your means.
• Slowlaners seek to minimize expenses while the Fastlaner seeks to maximize income and asset values.
• You have to build a great product or service that starts to produce passive income, even when you’re sleeping.

….states that “the more lives you affect in an entity you control, in scale and magnitude, the richer you will become.”

Or

“Affect millions and make millions.”

• Scale (quantity) creates millions
• Magnitude (quality) creates millions.
• Scale (quantity) and magnitude (quality) creates billions.

• People don’t choose to be poor. They make poor decisions that slowly assemble into a poorness puzzle.
• The smallest choices made in your daily life create habits and lifestyle that forms process — they are the ones that can make the biggest impact. You can’t decide to “go Fastlane” because that itself is just an event. A Fastlane process is hundreds of choices.
• Value your time poorly and you will be poor.

• The purpose of education within the Fastlane is to amplify the power of the money tree and business system.
• Skills and expertise are waiting just for you. No one drops a book on your lap and gifts knowledge. You have to seek it, process it, and then use it. The acquisition and application of knowledge will make you rich.

Businesses that provide value win. Businesses that solve problems win profits.

You and your business attract money when you stop being selfish and turn your business’s focus from the needs of yourself to the needs of other people.

Your vehicle needs an ignition, a starter, something that compels you to jump out of bed in the morning challenged to tackle the day. That ignition is passion. You need a passion for something greater. It is different for everybody, but when you find it, you will do anything for it.

Solve other people’s problems and you will solve your own money problems!

Define the Lifestyle: What do you want?

Assess the Cost: How much do your dreams cost?

Set the Targets: Set the money system and business income targets.

Make It Real: Fund it and open it!

• The owner of an idea is not he who imagines it, but he who executes it.
• The speed of the Fastlane is growing a business exponentially and taking advantage of exploding net income and asset value.
• The key to failure is trying to please everybody.
• Your product/service should standout in the crowd.
• Focus on your business, which is to innovate and win over the hearts and minds of your customers. And when you fill needs and your army of customers grows, something suddenly happens: Everyone follows you.

• People are loyal to brands and relationships, not corporations or businesses.
• The first step at building a brand is to have a Unique Selling Proposition or a USP (unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors).
• If you can arouse emotions in your audience, you will be more likely to convince them to buy.

The Fastlane is about building a better system, a better contraption, a better product, or a better “something” that will leverage your work. In the Slowlane, you are the source of heavy lifting, while in the Fastlane, you construct a system that does it for you.