Greenwashing is designed to make people think that your company is doing more to protect the environment than it is.
Some greenwashing is unintentional and results from a lack of knowledge about sustainability. Yet it is misleading and unhelpful to further sustainable design or circular economy initiatives. Thus, environmental problems stay the same or get worse as greenwashing misdirects well-intentioned customers.
Not only is recycling a bit of environmental folklore but so are many of the bioplastics marketed as sustainable design solutions.
Consumers can continue to pressure corporations to create truly viable, post-disposable, sustainable and circular design solutions by changing their behaviours to support the more sustainable options.
The problems are solvable with good design, a systems mindset, and services that reconfigure how we meet our human needs without damaging the environment.
Greenwashing is all about misdirection. Greenwashing takes up valuable space in the fight against significant environmental issues like climate change, plastic ocean pollution, air pollution and global species extinction.
More organisations and individuals are adopting sustainable design and zero-waste living practices, and communities are banning disposable plastics.
We all can be change agents in considering and designing sustainable outcomes in the world around us that affect social, economic, and environmental wellbeing.
Pair that with creative thinking, knowledge of systems and life cycle thinking, and a foundation built on what sustainable design in practice should look like, and we’ll have tangible outcomes that positively disrupt the status quo and effect change.
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