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Greenwashing
Greenwashing is designed to make people think that your company is doing more to protect the environment than it is.
Some greenwashing is unintentional and results from a lack of knowledge about sustainability. Yet it is misleading and unhelpful to further sustainable design or circular economy initiatives. Thus, environmental problems stay the same or get worse as greenwashing misdirects well-intentioned customers.
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Greenwashing and single-use plastics
- Half of the world's disposable plastic has been produced in the last 15 years.Ā
- 91% of plastic produced globally is not recycled.Ā
Not only is recycling a bit of environmental folklore but so are many of the bioplastics marketed as sustainable design solutions.Ā Ā
- BioplasticsĀ are made from bio-based polymers but need certain conditions to break down, such as oxygen and sunlight, but these aren't present in a landfill or the ocean.
- Plastic bags take a lot of energy and other resources to manufacture, and a friendlier plastic is impractical when using life-cycle thinking.
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Consumers can see through greenwashing
Consumers can continue to pressure corporations to create truly viable, post-disposable, sustainable and circular design solutions by changing their behaviours to support the more sustainable options.
The problems are solvable with good design, a systems mindset, and services that reconfigure how we meet our human needs without damaging the environment.
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Bust more eco-myths
Greenwashing is all about misdirection. Greenwashing takes up valuable space in the fight against significant environmental issues like climate change, plastic ocean pollution, air pollution and global species extinction.
More organisations and individuals are adopting sustainable design and zero-waste living practices, and communities are banning disposable plastics.Ā
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Abundant opportunities
We all can be change agents in considering and designing sustainable outcomes in the world around us that affectĀ social, economic, and environmental wellbeing.
Pair that with creative thinking, knowledge of systems and life cycle thinking, and a foundation built on what sustainable design in practice should look like, and weāll have tangible outcomes that positively disrupt the status quo and effect change.
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