The first principle is to look at problems and reframe them into questions. While problem statements tend to not generate many responses, open questions can lead to a wealth of insights, perspectives, and helpful information — which in turn make it easier to feel inspired and to come up with potential solutions.

Instead of saying “this is the problem”, ask yourself: “Why are we facing this problem? What’s currently preventing us from solving this problem? What could be some potential solutions?”

The second principle is to balance divergent and convergent thinking. During divergent thinking, all options are entertained. Throw all ideas into the ring, regardless of how far-fetched they might be. This is sometimes referred to as non-judgmental, non-rational divergent thinking. It’s based on the willingness to consider all new ideas.

Convergent thinking, in contrast, is the thinking mode used to narrow down all of the possible ideas into a sensible shortlist.

Finding a midpoint creates a steady state of creativity in which new ideas can be assessed and appraised.

Tangential to the second principle, the third principle for creative problem solving is to defer judgement. By judging solutions too early, you will risk shutting down idea generation. Take your time during the divergent thinking phase to give your mind the freedom to dream ambitious ideas. Only when engaged in convergent thinking should you start judging the ideas you generated in terms of potential, appropriateness, and feasibility.

Creative Problem Solving requires you to say “yes, and” rather than “no, but” in order to encourage generative discussions. You will only stifle your creativity by automatically saying no to ideas that seem illogical or unfeasible. Using positive language allows you to explore possibilities, leaving space for the seeds of ideas to grow into applicable solutions.

The first step is to understand what the problem is. By turning the problem into a set of questions, you can explore the issue properly and fully grasp the situation, obstacles, and opportunities. This is also the time to gather facts and the opinions of others, if relevant to the problem at hand.

The second step is when you can express your creativity through divergent thinking. Brainstorm new, wild and off-the-wall ideas to generate new concepts that could be the key to solving your dilemma. This can be done on your own, or as part of a brainstorming session with your team.

Now is the time to switch to convergent thinking. Reflect on the ideas you came up with in step two to decide which ones could be successful. As part of optimising, you will need to decide which options might best fit your needs and logistical constraints, how you can make your concepts stronger, and finally decide which idea to move forwards with.

Figuring out how you’ll turn the selected idea into reality is the final step after deciding which of your ideas offers the best solution. Identify what you’ll need to get started, and, if appropriate, let others know of your plans. Communication is particularly important for innovative ideas that require buy-in from others, especially if you think you might initially be met with resistance.

You may also need to consider whether you’ll need additional resources to ensure the success of complex solutions, and request the required support in good time.

Creative Problem Solving is a great way to generate unique ideas when there appears to be no obvious solution to a problem. If you’re feeling overwhelmed by a seemingly impossible challenge, this structured approach will help you generate solutions that you might otherwise not have considered.

By practising Creative Problem Solving, some of the most improbable ideas could lead to the discovery of the perfect solution.