Lecture 2 : What is the Design Process?
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A design process defines a designers journey to solve problems and to create an idea. Having a consistent process helps you accomplish great things!
There are no real definition of a design process. It is different for each company and different for each individual.
Strategy-is the intersection between solving their peple problem and achieving their business goal.
Scope- Determines the set of features that are necessary for a feasible solution here you are figuring out how much work.
Structure-Interaction Design and Information Architecture, Information Architecture
Skeleton- UI and Navigation design. Start designing the Navigation Design and picking a tab bar or hamburger menu.
Surface- Visual Design helps the interface be more accessible and easy to use and understand.
Step 1: Discover: Step 1 is to discover as much data as possible based off of an inital insight. We audit our own business and other businesses
Step 2:Define: When defining we select problems that create a large impact. from there we select the best problem to solve.
Step 3- Develop: We reserve any judgement and think big, wild and crazy. You will start designing and figuring out your solution
Step 4-Deliver: You will evaluate your work by putting it through critiques, running an AB test
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Had a conversation with a Food Brand last week with a clear challenge in customer service experience. They get complaints from customers every week. After so much probing I found out they have no customer experience design and customer journey map since their formation in 2014. Sharing this article was influenced by that conversation.