Subscription business Growth with Yuriy Timen (Grammarly, Canva, Airtable) - Deepstash
Subscription business Growth with Yuriy Timen (Grammarly, Canva, Airtable)

Subscription business Growth with Yuriy Timen (Grammarly, Canva, Airtable)

Lenny's Podcast: Product | Growth | Career



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High Level Metrics For Consumer Subscriptions

High Level Metrics For Consumer Subscriptions

If you want your company to grow and stay independent here are some basic KPIs:

  • 5% or more conversion from free to paid. 7% is good.
  • Your homepage should convert 50% to free users in the early days. 20% at scale.


322 reads

Paid Acquisition In 2022

  • Advertising works for products with LTV of $100+. That's why prosumer apps are kinda the best.
  • Establish benchmarks of quality for ad sets and use them as proxy. You can not wait months.
  • Aim for 6mo for return of ad spend. It used to be 12.
  • Biggest mistake is not paying enough attention to attribution.
  • Second biggest mistake is paying to much attention to attribution. You have to get comfortable running on incomplete estimated data. Trying to perfectly measure ROI will lead to ruin.


178 reads



Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

Very good overview of consumer acquisition in 2022

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