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High Level Metrics For Consumer Subscriptions

High Level Metrics For Consumer Subscriptions

If you want your company to grow and stay independent here are some basic KPIs:

  • 5% or more conversion from free to paid. 7% is good.
  • Your homepage should convert 50% to free users in the early days. 20% at scale.


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Paid Acquisition In 2022

  • Advertising works for products with LTV of $100+. That's why prosumer apps are kinda the best.
  • Establish benchmarks of quality for ad sets and use them as proxy. You can not wait months.
  • Aim for 6mo for return of ad spend. It used to be 12.
  • Biggest mistake is not paying enough attention to attribution.
  • Second biggest mistake is paying to much attention to attribution. You have to get comfortable running on incomplete estimated data. Trying to perfectly measure ROI will lead to ruin.


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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.


Very good overview of consumer acquisition in 2022

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