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The 22 rules of storytelling, according to Pixar

https://io9.gizmodo.com/the-22-rules-of-storytelling-according-to-pixar-5916970

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The 22 rules of storytelling, according to Pixar
On Twitter, Pixar storyboard artist Emma Coats has compiled nuggets of narrative wisdom she's received working for the animation studio over the years. It's some sage stuff, although there's nothing here about defending yourself from your childhood toys when they inevitably come to life with murder in their hearts.

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Rules of storytelling, according to Pixar

  • Emphasize trying more than success.
  • Having an initial theme while writing is important but don’t get too attached to it.
  • Cutting things out is important part of the writing process.
  • Challenge your characters with their polar opposite.
  • Come up with your ending before you figure out your middle.
  • Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
  • Audiences don’t like passive/malleable characters, so give yours opinions.
  • Imagining what you would do in the place of your character helps you lend credibility to unbelievable situations.
  • Give the consumers reason to root for the character. Stack the odds against them and make the stakes clear.
  • Story is testing, not refining.
  • Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
  • Trying to rewrite a movie you dislike into one you like without messing too much with the structure is a good exercise.
  • Summarize the essence of your story. If you know that, you can build out from there.

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Storytelling is...

Storytelling is...
...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.

Why we tell stories

  • Stories solidify abstract concepts and simplify complex messages;
  • Stories bring people together: stories connect us through the way we feel and respond to them;
  • Stories inspire and motivate, by tapping into people’s emotions and baring both the good and bad.

Good stories are …

  • Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
  • Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
  • Universal. Good stories are relatable to all readers and tap into emotions and experiences that most people undergo.
  • Organized. Good stories follow a succinct organization that helps convey the core message and helps readers absorb it.
  • Memorable. Whether through inspiration, scandal, or humor, good stories stick in the reader’s mind.

Hardwired for Stories

We love to tell and listen to stories. The 'Story Narrative' is hardwired in us, as we think and remember in stories.

A strong narrative can be the difference between succes...

Creative Problem Solving

Human beings are able to creatively solve problems, alone or in a group. This has given rise to many inventions, shaping common goals shared by a group of people.

We needed a 'sticky' idea to spread it among people, and the story narrative is exactly that.

Relating To The Characters

Stories cater to our Ego. A listener puts himself in the shoes of the protagonist of a story, and an idea is given emotional heft and sturdiness.

The more we are able to relate to the central character, the more engaging, effective and memorable a story narrative becomes.