Eric Bright's Key Ideas from Company of One
by Paul Jarvis

• Introverts can make great leaders for companies of one.
• Companies of one are required to have knowledge of varied subjects and possess multiple skills to achieve their goals.
• A company of one needs to know how to gauge what potential customers think of their products and services.
• Resilience is key in helping a team reenergize when the business faces a setback.
• A leader of a company of one will find himself learning how to say no as a strategy to keep his priorities in order.

• How to prioritize existing customers or transform them into repeat customers
• Make your business idea vision as small as possible such that you can take action now with little or no investment
• Growth as a business or an individual won’t require you to do things you don’t want to do.

A customer’s success is the business’s success.

Exceeding the standards of customer service by treating customers like they’re extremely important and adding personal touches gives the customer a positive emotional experience, making a company stand out.

The company of one’s ability to establish close and personal relationships with customers makes it possible for them to benefit from word of mouth. Customers love to be rewarded for loyalty.

It is easier to sell to people with whom you have already built a rapport. It will not be embarrassing to talk about your product to people who genuinely care for you and your journey. This is the power of building strong long-term relationships.

Customers are interested in who the business owner is as a person. Empathy makes your customers feel you care about making them happy more than you care about making a sale.