Double diamond is one of the method for approaching the design process that is divided into 4 stages:<ul><li>Discover: Focused on identifying the problem through research, by gathering information from stakeholders, users, market research or business research.</li><li>Define: Focused on analyzing and sythesizing data from the discovery stage to create a problem statement and set goals for the project.</li><li>Develop: Focused on brainstorming or generating ideas and the goal of this phase is to come up with a bunch of different solutions.</li><li>Deliver: Focused on implementing and testing the chosen solution.</li></ul>

Double Diamond in a Nutshell

<ul><li>Double Diamond process is iterative, meaning stages may be revisited multiple times during the course of the project and the order may not be strict.</li><li>Double Diamond is not the only approach to design thinking, it's just one of the popular frameworks.</li><li>Other popular frameworks include Design Sprint, Human Centered Design, etc. </li></ul>

It's Important to Note

<figure><picture><source srcset="https://miro.medium.com/v2/resize:fit:640/format:webp/1*2hQknah6-4tIyuuoZPX8rA.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*2hQknah6-4tIyuuoZPX8rA.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*2hQknah6-4tIyuuoZPX8rA.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*2hQknah6-4tIyuuoZPX8rA.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*2hQknah6-4tIyuuoZPX8rA.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*2hQknah6-4tIyuuoZPX8rA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*2hQknah6-4tIyuuoZPX8rA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"><source data-testid="og" srcset="https://miro.medium.com/v2/resize:fit:640/1*2hQknah6-4tIyuuoZPX8rA.png 640w, https://miro.medium.com/v2/resize:fit:720/1*2hQknah6-4tIyuuoZPX8rA.png 720w, https://miro.medium.com/v2/resize:fit:750/1*2hQknah6-4tIyuuoZPX8rA.png 750w, https://miro.medium.com/v2/resize:fit:786/1*2hQknah6-4tIyuuoZPX8rA.png 786w, https://miro.medium.com/v2/resize:fit:828/1*2hQknah6-4tIyuuoZPX8rA.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*2hQknah6-4tIyuuoZPX8rA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*2hQknah6-4tIyuuoZPX8rA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"><img alt="" width="680" height="371" src="https://miro.medium.com/max/500/1*2hQknah6-4tIyuuoZPX8r"></picture></figure><h1 data-selectable-paragraph="">Overview</h1>The design process is iterative, not linear. It is not a fixed set of steps that must be followed in a rigid order. The design process is flexible and adaptable to the unique needs of each project and team. Teams may move back and forth between different stages or steps as necessary to ensure that the design meets the needs of the users and achieves the goals of the project.This article is a brief guide through the Double Diamond process, which is a widely used method for approaching the design process. However, it’s important to note that there are other methods available, such as the Design Thinking process, and it’s possible to create your own unique process as well.<h1 data-selectable-paragraph="">Double Diamond</h1><figure><picture><source srcset="https://miro.medium.com/v2/resize:fit:640/format:webp/1*12mWZbMT6m_gYfw1ZLZhfQ.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*12mWZbMT6m_gYfw1ZLZhfQ.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*12mWZbMT6m_gYfw1ZLZhfQ.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*12mWZbMT6m_gYfw1ZLZhfQ.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*12mWZbMT6m_gYfw1ZLZhfQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*12mWZbMT6m_gYfw1ZLZhfQ.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*12mWZbMT6m_gYfw1ZLZhfQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"><source data-testid="og" srcset="https://miro.medium.com/v2/resize:fit:640/1*12mWZbMT6m_gYfw1ZLZhfQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*12mWZbMT6m_gYfw1ZLZhfQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*12mWZbMT6m_gYfw1ZLZhfQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*12mWZbMT6m_gYfw1ZLZhfQ.png 786w, https://miro.medium.com/v2/resize:fit:828/1*12mWZbMT6m_gYfw1ZLZhfQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*12mWZbMT6m_gYfw1ZLZhfQ.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*12mWZbMT6m_gYfw1ZLZhfQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"><img alt="" width="680" height="363" src="https://miro.medium.com/max/500/1*12mWZbMT6m_gYfw1ZLZhf"></picture><figcaption class="kw kx ea dy dz ky kz bd b be z fs" data-selectable-paragraph="" dir="ltr">The double-diamond from <a class="ae la" href="https://en.wikipedia.org/wiki/Double_Diamond_%28design_process_model%29" rel="noopener ugc nofollow" dir="ltr">Wikipedia</a></figcaption></figure>The Double Diamond design process is a structured approach to problem-solving that is divided into four main stages: Discover, Define, Develop, and Deliver.1. Discover: Understand the problem and gather insights through research.The first thing we need to do is figure out what the problem is and learn as much as we can about it. We will do research to get a good understanding of what the people using our product or service need and what problems they have.Looking In: Gather information from stakeholders to understand the needs, problems, and success metrics for the project or product. This can involve collecting briefs and feedback from the business team, product manager, project manager, or client.Looking Out: Conduct user research to understand the user’s perspective. This can involve methods such as card sorting, deep interviews, and surveys to gather information about the user’s needs and pain points.Looking Around: Conduct competitor analysis to understand how other similar products or apps are designed, structured, and presented. This allows us to identify opportunities for differentiation and improvement in our own design.2. Define: Clearly define the problem and goals for the project.In this phase, we analyze and synthesize research data to create a clear problem statement, set goals, and determine what needs to be achieved and done to reach them. Tools such as user stories, scenarios, problem statements and persona, empathy maps, and affinity diagrams are used to understand users’ needs better.3. Develop: Generate and prototype potential solutions.Once you’ve clearly defined the problem at hand, the next step is to come up with a bunch of different solutions. We’ll use brainstorming and a variety of design techniques, like sketching, prototyping, user testing, A/B testing, and more to generate a wide range of ideas for the design.4. Deliver: Test and implement the final solution.In this phase, we will do some final testing with users to make sure everything is working smoothly, and make any last-minute adjustments that are needed. The goal is to have a complete design, build the final product, and make sure it meets all of the requirements and objectives that we established earlier.The approach, methods, and tools used in each stage may also vary depending on the project and the team. It is essential for teams to be willing to adapt and modify their process as needed to meet the needs of users and ultimately find the most effective solutions for the problem at hand.Related article

The design process is iterative, not linear. It is not a fixed set of steps that must be followed in a rigid order. The design process is flexible and adaptable to the unique needs of each project…

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The design process is iterative, not linear. It is not a fixed set of steps that must be followed in a rigid order. The design process is flexible and adaptable to the unique needs of each project and team. Teams may move back and forth between different stages or steps as necessary to ensure that the design meets the needs of the users and achieves the goals of the project.

This article is a brief guide through the Double Diamond process, which is a widely used method for approaching the design process. However, it’s important to note that there are other methods available, such as the Design Thinking process, and it’s possible to create your own unique process as well.

The Double Diamond design process is a structured approach to problem-solving that is divided into four main stages: Discover, Define, Develop, and Deliver.

1. Discover: Understand the problem and gather insights through research.

The first thing we need to do is figure out what the problem is and learn as much as we can about it. We will do research to get a good understanding of what the people using our product or service need and what problems they have.

Looking In: Gather information from stakeholders to understand the needs, problems, and success metrics for the project or product. This can involve collecting briefs and feedback from the business team, product manager, project manager, or client.

Looking Out: Conduct user research to understand the user’s perspective. This can involve methods such as card sorting, deep interviews, and surveys to gather information about the user’s needs and pain points.

Looking Around: Conduct competitor analysis to understand how other similar products or apps are designed, structured, and presented. This allows us to identify opportunities for differentiation and improvement in our own design.

2. Define: Clearly define the problem and goals for the project.

In this phase, we analyze and synthesize research data to create a clear problem statement, set goals, and determine what needs to be achieved and done to reach them. Tools such as user stories, scenarios, problem statements and persona, empathy maps, and affinity diagrams are used to understand users’ needs better.

3. Develop: Generate and prototype potential solutions.

Once you’ve clearly defined the problem at hand, the next step is to come up with a bunch of different solutions. We’ll use brainstorming and a variety of design techniques, like sketching, prototyping, user testing, A/B testing, and more to generate a wide range of ideas for the design.

4. Deliver: Test and implement the final solution.

In this phase, we will do some final testing with users to make sure everything is working smoothly, and make any last-minute adjustments that are needed. The goal is to have a complete design, build the final product, and make sure it meets all of the requirements and objectives that we established earlier.

The approach, methods, and tools used in each stage may also vary depending on the project and the team. It is essential for teams to be willing to adapt and modify their process as needed to meet the needs of users and ultimately find the most effective solutions for the problem at hand.

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Double Diamond in a Nutshell

Double Diamond in a Nutshell

It's Important to Note

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