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Behavioral Economics, Explained

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Behavioral Economics, Explained

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Consistency over intensity

Consistency over intensity

Some business coaches advise their clients to focus on taking massive action in order to get results.

While intensity may help occasionally, it's usually better to focus on consistency.

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Focus on consistency

If you have a goal of writing a book, and you focus on intensity, you may lock yourself away for thirty days, and write eight hours a day. It will require a huge block of dedicated time and lots of motivation.

  • Instead of writing a 50,000-word book in thirty days, write 500 words a day for 100 days.
  • Instead of going on a two-week fast to get in better shape, eliminate sugar and processed carbs from your diet.
  • Instead of waiting to start your business until you've quit your job, set aside three hours a week and start a side gig.

The intensity approach is more dramatic but slow and steady wins the race.

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Steps you can use to employ consistency

  • Get clear on your goal.
  • Identify the right behavior. (i.e., a habit).
  • Track your progress. Create a recurring task in your task manager to reinforce the habit.
  • Enlist an accountability partner. It could be someone who wants to achieve the same goal, a coach, or just a friend who is willing to support you.

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