The Anatomy of Top Performing Articles: Successful vs. Invisible Content [Semrush Study] - Deepstash
Key Findings of the Research
  • Longreads (7,000+ word articles) lead in terms of content performance — they drive almost 4X more traffic than articles of avg length (900-1,200 words).
  • > 1/2 of the posts with a co...

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The Anatomy of Top Performing Articles: Successful vs. Invisible Content [Semrush Study]

semrush.com

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Key Findings (contd.)
  • Posts containing at least 1 list per 500 words of plain text get 70% more traffic than those without.
  • 10-13 word headlines drive 2X as much traffic & X1.5 more shares than shorter ...

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Content Length
  • 7k+ word articles drive almost 4X more traffic & 43% more shares than articles of average length (0.9-1.2k words). Short posts (300-900 words) gain 21% less traffic & 75% less backlink...

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Headline Type
  • Lists get 80% more traffic than other types of articles.

Such headlines stand out in a stream of content as they usually contain numbers. The subject is placed within a category or...

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Headline Length
  • 10-13 word headlines drive 2X as much traffic & X1.5 more shares than shorter ones (< 7 words).
  • >1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in t...

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Analyzing Heading Depths

Three-level text structure (H2, H3, & H4) is enough to break down any article (even longer ones) into meaningful pieces, & improve readability & visual appeal. 

This approach...

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The Use of Lists
  • Posts containing at least 1 list per 500 words of plain text get 70% more traffic than those without.

Neuroscientist W. Kintsch found that people process information in a list form...

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The Use of Images
  • Posts with at least 1 image get 2X as much traffic as posts containing text only. These also get 30% more shares & 25% more backlinks.

Images help you to enhance and clarify yo...

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The Use of Videos
  • Posts that don’t contain a video get 92% less traffic & 24% less shares than posts with at least 1 video.

Video is perfect for cross-channel distribution, allowing you to share...

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