Breaking Down Google's Billion-Dollar Layoffs - Deepstash

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The Layoff

The Layoff

Google, the tech giant reportedly spent over $2.1 billion on severance and related expenses during 2023, resulting from layoffs that affected over 12,000 employees. The cost-cutting measures are continuing in 2024, with an additional $700 million allocated for employee severance charges in January alone, targeting another 1,000-plus roles.


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Google Reports Strong Q4 2023 Performance

Google Reports Strong Q4 2023 Performance

Despite substantial layoffs, Google reported a robust $86B revenue fueled by digital advertising, cloud computing and AI investments.

💻 Search engine generated $48B with 13% YoY growth, while subscription services, incl. YouTube, reached $10.7B. Cloud revenue ⬆️ by 25.6%

  • 🚪Physical office closures in high-cost areas cost $1.8B in 2023
  • 🔮Gemini Ultra update to enhance search feature as Google continues to invest in generative AI
  • 💼Further layoffs expected in 2024 as resources are reallocated


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The Why

The Why

Google is laying off employees, a trend seen in the tech industry despite an expected recovery. This cost-minimization strategy aligns with Google's primary competitive strategy of low prices to attract customers.

As the economy shifted, the pandemic's hiring surge left companies with more staff than necessary. Google may be restructuring to refocus on new areas of growth, reflected in its diversification strategy.

And more.


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The Future Outlook

The Future Outlook

The recent layoffs at Google may temporarily impact morale and productivity, but the company's strong financial position and diverse product portfolio should help it rebound.

In the coming years, the tech industry may experience changes in job roles due to the rise of AI and automation. However, companies like Google can stay competitive by investing in re-skilling and up-skilling their workforce.

  • Short Term Impact: Decrease in morale and productivity.
  • Medium Term Impact: Changes in job roles due to AI.
  • Long Term Impact: Expected growth in the tech industry and potential for new jobs.


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Decoding the factors influencing industries, emerging innovations, concepts, and products and envisioning what lies ahead— 5, 10, & 15 years down the road.


Google's $2.1 billion move to shape tomorrow


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