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Google, the tech giant reportedly spent over $2.1 billion on severance and related expenses during 2023, resulting from layoffs that affected over 12,000 employees. The cost-cutting measures are continuing in 2024, with an additional $700 million allocated for employee severance charges in January alone, targeting another 1,000-plus roles.
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Despite substantial layoffs, Google reported a robust $86B revenue fueled by digital advertising, cloud computing and AI investments.
💻 Search engine generated $48B with 13% YoY growth, while subscription services, incl. YouTube, reached $10.7B. Cloud revenue ⬆️ by 25.6%
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Google is laying off employees, a trend seen in the tech industry despite an expected recovery. This cost-minimization strategy aligns with Google's primary competitive strategy of low prices to attract customers.
As the economy shifted, the pandemic's hiring surge left companies with more staff than necessary. Google may be restructuring to refocus on new areas of growth, reflected in its diversification strategy.
And more.
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The recent layoffs at Google may temporarily impact morale and productivity, but the company's strong financial position and diverse product portfolio should help it rebound.
In the coming years, the tech industry may experience changes in job roles due to the rise of AI and automation. However, companies like Google can stay competitive by investing in re-skilling and up-skilling their workforce.
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Google's $2.1 billion move to shape tomorrow
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