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Itβs easier for our brains to process concrete and immediate outcomes rather than abstract and future things.Β So the short-term effort easily dominates the long-term upside in our mindsβ behavioral scientists call thisΒ present bias.
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While we might weigh the pros and cons of doing something new, we far less often consider the pros and cons of not doing that thing. This often leads us to ignore some obvious benefits of getting stuff done.
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