Million Dollar Weekend - Deepstash
Million Dollar Weekend

Aki Lau's Key Ideas from Million Dollar Weekend
by Noah Kagan

Ideas, facts & insights covering these topics:

22 ideas


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Million Dollar Weekend” is the perfect book to turn you from wantrepreneur to entrepreneur in forty-eight hours



346 reads

Three steps of the Million Dollar Weekend Process

  • Find a problem people are having that you can solve
  • Craft an irresistible solution whose million-dollar-plus potential is backed by simple market research
  • Spend NO MONEY to quickly validate whether your idea is the real deal (or not) by preselling it before you build it


291 reads

2 main fears that hold people back

  • Fear of starting
  • Fear of asking


301 reads

Start it

  • Ask someone you know for a dollar investment in you and your future business
  • Ask one person you respect for a business idea
  • Choose your freedom number, an attainable number (money) that you need to enjoy the freedom you want


247 reads

There are two mistakes one can make along the road to truth … not going all the way, and not starting. 



223 reads


Customers want solutions, not ideas



257 reads

Start with 3Ws

  • Who you are selling to?
  • What problem you’re solving?
  • Where they are?


234 reads

Finding million-dollar ideas

  • Look for something working in one category and bring it to another
  • When in doubts, solve your own problems. If you are willing to pay for a solution, it’s likely others are, too


198 reads


Focus on Zero to $1, get that first dollar, that will create your momentum and build your belief in what you’re working on



179 reads

Become a problem seeker

  • The best entrepreneurs are the most dissatisfied. They’re always thinking of how things can be better
  • The crucial first step toward entrepreneurship is to study your own happiness and to think of solutions (aka business opportunities) for you to sell


165 reads

The idea generators

  • Solve your own problems
  • Thing about problems that you have
  • Bestsellers are your best friends
  • Think about some accessorising ideas for existing bestselling products
  • Visit a marketplace
  • Find ideas by studying marketplaces where people are trying to spend money. It can be Facebook marketplace, Etsy, or other local/ global marketplaces
  • Look at search engines queries
  • Find our things that other people also search for online


159 reads

The one-minute business model

Step 1: Find $1 Million worth of customer

Step 2: Is this a million-dollar opportunities?

Step3: The one-minute business model


164 reads

Step 1: Find $1 Million worth of customer

  • Is the market growing or dying?
  • How many potential customers are there?


158 reads

Step 2: Is this a million-dollar opportunities?

  • Find the size of market, cost of your product/ service, and total value
  • Size of Market X Cost of Product/ Service = Market opportunity
  • See if it’s a million-dollar idea or not


147 reads

Step3: The one-minute business model

  • Know your target profit (e.g. $1,000,000), profit per unit sold, and total sales needed
  • Revenue - Cost = Profit
  • Target Profit ÷ Profit per unit sold = Total sales needed
  • Ask yourself, if this is going to be a one-off purchase, something customers buyu here and there when they want to consume it, or can you make it a monthly recurring sale?
  • It’s always better to be in the reorder business


118 reads

6 ways for you to reach the goal easier

Average order value: Increase the amount someone purchase

Frequency: Increase how often someone will buy your service

Price point: Increase or decrease your price point to affect total sales

Customer type: Approach a more Lucrative/ wealthier customer segment

Product line: Add additional products to make the business more attractive to start

Add-on services: If you’re selling a product like cookies, can you offer a service like setting up birthday parties or cooking at the person’s home?


103 reads

The million-dollar opportunity challenge

  • Pick one business idea
  • Make sure it’s a million-dollar opportunity
  • Confirm your business idea is profitable


111 reads

Validate your business idea by getting paid

  • Ffind three customers in 48 hours who will give you money for your idea
  • You’re allowed only 48 hours
  • Collect money upfront


105 reads

Three methods to validate any business idea

  • Direct preselling
  • Use marketplaces
  • Use landing pages


114 reads

Make money while you sleep

  • Use social media to build an audience who will support you for life
  • Pick a platform (e.g. Instagram, LinkedIn, Facebook, etc)
  • Create content for your core circle
  • Send emails with effective copywriting
  • Get your first subscribers with a landing page


94 reads

Create and use a lead that magnet gives people an incentive to join your email list

  • A checklist that can be used to properly perform something
  • Atemplate for determining something (e.g. a business’s profit margin)
  • An advanced guide that gives further into the details of a subject
  • x ideas to do something


86 reads

The growth machine

  • Set a single hyper-focused exact goal
  • Create your marketing experiment list
  • Double down on what works
  • Make your first 100 customers happier


92 reads



Hi there, I love the idea of summarising ideas for people to digest new content at ease. That's what the world needs more!


Million Dollar Weekend - Noah Kagan

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