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3 Killer Persuasion Techniques You Can Learn From Billionaire Warren Buffett

https://www.inc.com/jessica-stillman/3-killer-persuasion-techniques-you-can-learn-from-billionaire-warren-buffett.html

inc.com

3 Killer Persuasion Techniques You Can Learn From Billionaire Warren Buffett
If you want to persuade others, there are endless tips and tricks available. Most of them tell you how to package your argument to make it as convincing as possible, but according to psychologist Robert Cialdini, even if you heed every bit of advice out there on the topic, you've still ignored the most important part of persuasion.

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Pre-suasion

Pre-suasion

Optimal persuasion is achieved through optimal pre-suasion: arranging for people to agree with a message before they know what's in it.

Pre-suasion is about establishing your credibility and relationship. And you can do that by building trust, showing vulnerability and learning to make fun of yourself.

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Build unity

Build unity

When it comes to persuading people, the trust often matters more than the content of your ideas, and you get people to trust you by demonstrating that you're all on the same team.

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Admit mistakes

Admit mistakes

Although counterintuitive, admitting your errors upfront shows that you're human and can actually be a brilliant move.

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Make fun of yourself

Make fun of yourself

Showing vulnerability can, paradoxically, strengthen your argument.

You can do this by admitting missteps, but you can also strive to come across as more human and believable by making fun of yourself.

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