Pre-suasion - Deepstash

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3 Killer Persuasion Techniques You Can Learn From Billionaire Warren Buffett

Pre-suasion

Pre-suasion

Optimal persuasion is achieved through optimal pre-suasion: arranging for people to agree with a message before they know what's in it.

Pre-suasion is about establishing your credibility and relationship. And you can do that by building trust, showing vulnerability and learning to make fun of yourself.

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SIMILAR ARTICLES & IDEAS:

Never Lose Money
  • Rule No 1: Never lose money.
  • Rule No 2: Never forget rule No. 1.

If you work from a loss, it's much harder to get back to where you started, not to mention earn gains.

High Value at a Low Price
  • Price = what you pay.
  • Value = what you get.

You lose money when the price you pay does not match the value you're getting. For example, when you're paying high interest on credit card debt or spending on stuff you hardly use.

You gain money when you look for opportunities to get more value at a lower price: For example, buying quality merchandise when it is marked down.

Form Healthy Money Habits

Most of your behavior is habitual. You can change your habits and the earlier you start, the better.

Saving is a habit. Learn the habits of saving properly early. Pay attention to your money habits. Strengthen those habits that help your finances, and break the habits that hurt your finances.

Circle of Competence

Each of us, through experience or study, has built up useful knowledge on certain areas of the world. Some areas are understood by most of us, while some areas require a lot more specialty to evaluate. 

It is important to honestly define what we know and stick to those areas. 

Our circle of competence can be widened, but only slowly and over time.

Principles of persuasion
  1. Reciprocation: People will be nice if you are.
  2. Consistency: It’s easier to get people to comply with requests they see as consistent with what they’ve already said.
  3. Social proof: People will more likely say yes when they see other people doing it too.
  4. Liking: You comply with requests from people you like more than from people you don’t like. 
  5. Authority: Our tendency is to be persuaded by authority figures.
  6. Scarcity: If you offer people something rare or scarce, they are more likely to want it.