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In a professional setting, our identity is largely governed by the perception of our peers, colleagues and bosses,
Our ‘image’ depends on how they measure the impact of our behaviour and actions, how our character is perceived and how we are compared with others. We cultivate our image as what others think about us matters more than we would like to think.
People who want to hire us, invest in our companies or collaborate with us increasingly look at our digital footprints on LinkedIn, Facebook, Google and Twitter to ‘profile’ us.
As we go more and more online, the way we are perceived digitally, in our display pictures, zoom videos, emails and social media provides a mountain of data for humans, and machines to make judgements about our personal and professional attributes.
As companies and individuals access our digital avatars and make their judgements, we have the ability to curate them and tell them a story that we want them to hear.
We need to understand the algorithms that are formulated to identify signals and patterns, and ‘hack’ them to our advantage.
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