Anup Chouhan's Key Ideas from Influence
by Robert B. Cialdini, PhD
Ideas, facts & insights covering these topics:
14 ideas
·22.6K reads
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You can have everything in life you want if you will just help other people get what they want.
ZIG ZIGLAR
260
2.36K reads
1. Give First to Get Back
- When you do something nice, people feel like they should return the favor.
- Example: A free sample makes someone more likely to buy.
237
2.2K reads
2. Stay Consistent
- People want their actions to match their promises.
- Example: If someone agrees to a small favor, they’re more likely to agree to a bigger one later.
216
2.01K reads
3. Follow the Crowd
- We tend to copy others, especially when unsure about what to do.
- Example: Seeing “Best Seller” makes us think the product must be good.
214
1.89K reads
4. Trust Experts
- We listen to people who seem knowledgeable or have authority.
- Example: A dentist recommending a toothpaste makes us trust it more.
211
1.75K reads
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
MAYA ANGELOU
266
1.62K reads
5. Likeability Matters
- We are influenced by people we like or feel connected to.
- Example: We’re more likely to help a friend than a stranger.
212
1.62K reads
6. Act Fast When Things Are Limited
- We value things more when we think they might run out.
- Example: “Only 2 left in stock!” makes us want to buy quickly.
215
1.58K reads
7. Start Small, Go Big
- Getting someone to agree to a small request makes them more likely to agree to a bigger one.
- Example: If you ask someone to sign a petition, they may later donate money.
212
1.44K reads
8. Compare to Decide
- Choices seem clearer when we compare them side by side.
- Example: Showing an expensive item first makes the cheaper option look like a better deal.
215
1.45K reads
9. Feelings Guide Decisions
- People often choose based on emotions, not logic.
- Example: A happy or emotional ad makes us want the product more.
215
1.37K reads
10. Right Time, Right Place
- When and how you share your message makes a big difference.
- Example: Sales during holidays work because people are already shopping.
212
1.28K reads
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198
638 reads
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CURATOR'S NOTE
The Secret Formula to Influence Like a Pro
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Curious about different takes? Check out our Influence Summary book page to explore multiple unique summaries written by Deepstash users.
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