The Netflix Show ‘Tidying Up with Marie Kondo’ is the most-watched non-fiction show on the platform. She is now at par with Martha Stewart, Oprah, and Gwyneth Paltrow, as a goddess of wellness and domesticity.

She has an e-commerce website, blog, newsletter, and does consultation work in over 40 countries through her personally created brand. 

Marie Kondo’s decluttering philosophy, which became a rage, invited critics to label her as someone who has an anti-capitalist agenda that can cripple the economy. 

She was also labeled as someone who only appeals to the rich. This unwanted attention resulted in even more business opportunities.

"You must do the things you think you cannot do."

"The truth is more important than the facts."

We often start habits and drop them a few days later. To combat this, you can use triggers to remind you to practice the habit. Examples of triggers:

• Reading at the same time everyday will prime your brain to automatically trigger itself to begin reading.
• Leaving your books in places you will easily see is another trigger. If you read books digitally you could pin your tab so it’s always in your visual perspective.

Studies indicate that the Zeigarnik Effect is real. It says you are more likely to recall uncompleted tasks than completed ones.

Knowing this pattern of our brains, we can trick it by forcing cliffhangers when we’re reading books. It’s hard to stop reading in the most interesting part but it will make you want to start reading again.