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Describing a food craving
A food craving can be described as an intense and sometimes uncontrollable desire for a specific food. This desire can leave a person unsatisfied until they have tasted that particular food.
New research suggests it may be possible to turn off the pleasure feelings we experience from eating specific foods, reducing cravings.
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Why we crave food
Food cravings occur in the same regions in the brain as memory, pleasure, and reward.
- Physical hunger develops over time, and you will desire a variety of different foods. Emotional hunger comes on suddenly and is usually for a specific food that makes you feel good while eating it.
- Emotional eating can turn into a bad habit. Food provides satisfaction. When you experience satisfaction, your brain is flooded with dopamine, which motivates you to keep eating to feel good.
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Eliminating the pleasure gained from food
Research revealed that the brain's underlying desire for sweet can be removed by manipulating the neurons in the amygdala. By manipulating the connections to the amygdala, we might lack the basic emotional reaction to taste.
It's like eating your favorite chocolate cake, but not getting enjoyment from doing so. This study could be groundbreaking in treating certain eating disorders.
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