Can you manipulate your brain to stop your food cravings?
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A food craving can be described as an intense and sometimes uncontrollable desire for a specific food. This desire can leave a person unsatisfied until they have tasted that particular food.
New research suggests it may be possible to turn off the pleasure feelings we experience from eating specific foods, reducing cravings.
Food cravings occur in the same regions in the brain as memory, pleasure, and reward.
Research revealed that the brain's underlying desire for sweet can be removed by manipulating the neurons in the amygdala. By manipulating the connections to the amygdala, we might lack the basic emotional reaction to taste.
It's like eating your favorite chocolate cake, but not getting enjoyment from doing so. This study could be groundbreaking in treating certain eating disorders.
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