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If It Fits Your Macros (IIFYM) is a new diet that counts the daily macronutrients in the food and drinks we intake, mainly the fats, carbs and proteins. It provides flexibility and choice in our diet with the same results as a much stricter diet.
This popular new diet currently has no scientific research to test its effectiveness as compared to the previous diet plans of low-carb or low-fat consumption.
Calorie counting does not take into account the type of nutrients consumed, reducing the many types of food into numbers. It essentially makes no distinction between cottage cheese and a chocolate bar, apart from the number of calories they have.
The advantage of counting the macros (fats, proteins and carbs) is that many essential nutrients (vitamins, minerals) are naturally incorporated in our food intake.
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Protein, along with fat and carbohydrate, is one of the three basic macronutrients, and probably the most important.
Protein contains nitrogen, without which we cannot grow or reproduce. Protein contains nine amino-acids that we can only get from food. Without them, our hair, nails, bones, muscles and immune system would be severely weakened.
According to official guidelines, a minimum of 0.8g of protein a day per kilogram of body weight is recommended. Yet, the average person in the US and Canada gets a full 90g a day, 20% more than the recommended amount. The average European consumes 85g of protein a day, and the average Chinese person 75g.
We hope our protein-enhanced food will lead us to better health, yet singling out protein can lead to an unbalanced view of health.