insights.som.yale.edu
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There is a natural tendency in us to become friends with people who share some ethnic, religious, or personality-based background with us, which extends to linguistic styles and creates societies that are similar to each other.
New studies that look at online relationships proved that the linguistic similarity also has a higher likelihood of friendships.
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When people only see the text of the other person, which is what they usually see in online relationships, the linguistic style is the only thing that can attract them to others.
The level of influence is much greater with people who have similar linguistic skills, affecting the flow of ideas and opinions within the group.
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