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How jewellery got personal

bbc.com

Special powers attributed to gems

Many legends from different cultures share the idea that jewels are of divine or superhuman origin.

  • The Amythyst was said to have been created from the tears of the Greek god Dionysus.
  • The onyx from Venus's fingernails.
  • Opa...

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The power of jewels has been exploited by diplomats, traders, and lovers. The famous marketing slogan of De Beers is 'a diamond is forever' and creates the idea that all engagement rings must have a diamond.

However, a big sparkly diamond is not what makes jewellery so unique. People desir...

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