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Social compliance refers to how we respond to people in authority or to those who have the appearance of competence and expertise.
Social proof refers to how we look for cues around us to know how to behave. This can be easily used against us by manipulating our environment to get us to behave in a certain way. For instance, a large number of "like"s on Facebook and other platforms will attract more "like"s as people take clues from others.
People and businesses often use techniques to get us to do what they want. We go for the “buy two, get one free” offer at the drugstore, or buy the advertised special, even when it is not really needed.
While other people are responsible for the scams, the persuasion mostly happens in our minds.
Combining time pressure and opportunity is a potent sales tactic. Think of the Black Friday and Cyber Monday sales (time pressure) that lead us to spend more than we typically would on things (the opportunity).
It is easier to manipulate people when they feel under pressure and don't have the time to consider the facts.
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When you encounter a new claim, look for conflicts of interest. Ask: Do they stand to profit from what they say? Are they affiliated with an organization that could be swaying them? Other questions to consider: What makes the writer or speaker qualified to comment on the topic? What statements have they made in the past?
Is a cognitive bias that makes our feeling towards someone affect how we judge their claims. If we dislike someone, we are a lot more likely to disagree with them; if we like them, we are biased to agree.
Contrary to popular belief, body language in the context of public speaking is more than hand and arm gesture.
It means adjusting the way we stand, move and smile to capture and hold the atte...
Match your gestures to your words.
We are visual creatures, and any movement used in the right way in this direction will spark the attention of your audience. Just try not to abuse this rule.
It's what occurs when we want to achieve something and we think about it constantly but we don't do it.
This happens because of a few mental blocks that are keeping us locked in this c...
Experiencing a rocky start is enough sometimes to discourage us from going any further and we convince ourselves we don't have what it takes to do a certain task.
How to outsmart it: Develop a growth mindset and try to see each failure as just an opportunity to learn.
While our identities can give us a sense of meaning and a place in the world, sometimes they can get in our way when we’re attempting new things: many of us will avoid doing anything that threatens our sense of self.
How to outsmart it: Find people like you, that are doing the things you'd like to do and share your concerns with them.