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How to use storytelling to influence and persuade
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If you're nodding your head, you're not alone. 70% of people have felt it at one time or another - with some experiencing it chronically. And some very big names have been afflicted with it:
Albert Einstein:
...the exaggerated esteem in which my lifework is held makes me very ill at ease. I feel compelled to think of myself as an involuntary swindler.
Maya Angelou:
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