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Here’s why you need to have more bad ideas

https://ideas.ted.com/heres-why-you-need-to-have-more-bad-ideas/

ideas.ted.com

Here’s why you need to have more bad ideas
When you're struggling to come up with a fresh sentence, concept or product, it's too easy to think all the great ideas have been used up. Well, that's not true, says marketer and author Seth Godin. So befriend your bad ideas -- they're your essential steps on the path to better.

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Creating good ideas

Creating good ideas

It’s tempting to think that all the good ideas must be taken by now and that there is no possible way to make any new positive contribution.

However, the story of every good idea, every new project, every novel starts with: There was a bad idea. And then there was a better one.

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The smallest viable breakthrough

Bad ideas are not your enemy. They are essential steps to better ideas.

Focus on making something worth sharing. How small can you make it and still do something you're proud of? Could you play just one note on the clarinet that's worth listening to?

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Starting something

There is a community of critics and tweakers and tinkerers that are ready to criticize the logo your agency put together. What is scarce are the people willing to make the logo themselves.

Here is then a clue about what to do next: Go first. After you have done the scary bits, you can easily get help from the people who are good at smoothing out the rough places with their critiques.

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What “good” means

We all seek out "good" or even "great". But we need to define what good is before we begin. Twelve publishers rejected Harry Potter, but then it became a worldwide phenomenon and was suddenly good enough.

Judge your work by asking what it is for and who it is for. If it achieves its mission, then it is good.

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Protecting your perfect idea

This is not your one and only chance. You won't run out of ideas.

There is no perfect idea, just the next thing you haven't discovered yet. No one is keeping you from posting a video or blogging every day, or hanging up your artwork. You have to do the steps.

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Generating ideas is the process of finding new connections between old ideas.

We have to be able to connect the dots, cross-pollinate ideas from various disciplines, and combine ...

Seth Godin

Seth Godin

"Someone asked me where I get all my good ideas, explaining that it takes him a month or two to come up with one and I seem to have more than that. I asked him how many bad ideas he has every month. He paused and said, 'None.'"

A Safe Environment

Create a safe place, free from criticism, because we tend to clam up if we feel like we're going to be criticized.

Rather than criticizing what you don't like, focus on getting ideas out in the open so you can build on them.

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Frank Sinatra

Frank Sinatra

“Luck is only important in so far as getting the chance to sell yourself at the right moment. After that, you’ve got to have talent and know how to use it.”

Endless choices are rabbit holes to nowhere

Endless choices are rabbit holes to nowhere

With infinite options come increased choices. More choices mean more decisions. However, choice overload makes you question your decisions. This leads to dec...

Intentionally moving forward

The best decision-makers purposefully avoid almost all of the options available.

To commit to one decision means closing the door on everything else. It takes confidence to say, "This is what I'm serious about. I can't be distracted by everyone else's noise and agendas." If you're serious about achieving goals, you must create an environment that shields you from other noise.

Strategic ignorance

Strategic ignorance is not about being closed-minded. It's knowing what you want.

It's realizing how easy a person can be derailed. You even avoid amazing situations that you know is really a distraction. You create boundaries and live your priorities and values and dreams.