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Creativity needs Conflict.

https://medium.com/@kgammon/creativity-needs-conflict-680fda08672e

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Creativity needs Conflict.
This is the story of that letter, and the story of the work we did that inspired it. Last year, we created a brand identity for the celebration of the 50th Anniversary of the Summer of Love in San Francisco. Susan, the woman who wrote us the letter, is a native of San Francisco.

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The foundation of creativity

Conflict may be the foundation of creativity. Because it exposes us to a different point of view, it makes us challenge our assumptions, it takes us out of our comfort zone and it makes us uncomfortable.

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Creativity and familiarity

Our brains are wired to create familiar patterns so that we don’t have to re-learn everything over and over again. This is why new ways of thinking are often met with resistance.
But creativity asks us to change. Because that's what creativity is - presenting ideas that don’t conform to those patterns.

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Ask the important questions -- about values, money, children, religion/spirituality, past relationships.

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