Superfoods or Superhype? - Deepstash
Superfoods or Superhype?

Superfoods or Superhype?

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Superfoods or Superhype?

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Superfoods: A Primer

Any food is generally promoted to a ‘superfood’ status when it has a generous amount of desirable nutrients, disease-killing abilities, and has other health benefits apart from the nutritional value.

The Merriam-Webster Dictionary defines a superfood as “a food (such as salmon, broccoli, or blueberries) that is rich in compounds (such as antioxidants, fibre, or fatty acids) considered beneficial to a person’s health.”

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The First Superfood: Banana

Marketing and promotion of the first identified superfood, the banana, originated during World War I when the United Fruit Company started promoting it as being:

  1. Cheap and nutritious.
  2. Easily digested by the body.
  3. Available throughout the year everywhere.
  4. Sealed naturally.
  5. Good cooked and uncooked.

Later The American Medical Association further promoted bananas to be a staple of a child’s diet, fueling the banana diet craze.

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Superfoods Are Profitable

Many natural foods are heavily marketed as Superfoods, resulting in exponential sales.

The foods are often promoted as a must-have product, that is helpful in preventing many lifestyle diseases and health problems. It is a good idea to enjoy a varied diet instead of buying in the hype.

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Recently Marketed Superfoods

Apart from fruits, various grains, seeds, vegetables and even seaweed are promoted as Superfoods. Some examples:

  • Chia seeds
  • Almonds
  • Avocado
  • Blueberries
  • Eggs
  • Garlic
  • Pomegranate
  • Wheatgrass
  • Ginger
  • Turmeric.

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