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Superfoods or Superhype?

hsph.harvard.edu

Superfoods: A Primer

Any food is generally promoted to a ‘superfood’ status when it has a generous amount of desirable nutrients, disease-killing abilities, and has other health benefits apart from the nutritional value.

The Merriam-Webster Dictionary defines a superfood as “a food (such as salmon, brocco...

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The First Superfood: Banana

Marketing and promotion of the first identified superfood, the banana, originated during World War I when the United Fruit Company started promoting it as being:

  1. Cheap and nutritious.
  2. Easily digested by the body.
  3. Available throu...

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Superfoods Are Profitable

Many natural foods are heavily marketed as Superfoods, resulting in exponential sales.

The foods are often promoted as a must-have product, that is helpful in preventing many lifestyle diseases and health problems. It is a good idea to enjoy a varied diet instead of buying in the hype.

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Recently Marketed Superfoods

Apart from fruits, various grains, seeds, vegetables and even seaweed are promoted as Superfoods. Some examples:

  • Chia seeds
  • Almonds
  • Avocado
  • Blueberries
  • Eggs
  • Garlic
  • Pomegranate
  • Wheatgrass
  • Ginger

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