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Any food is generally promoted to a ‘superfood’ status when it has a generous amount of desirable nutrients, disease-killing abilities, and has other health benefits apart from the nutritional value.
The Merriam-Webster Dictionary defines a superfood as “a food (such as salmon, broccoli, or blueberries) that is rich in compounds (such as antioxidants, fibre, or fatty acids) considered beneficial to a person’s health.”
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Marketing and promotion of the first identified superfood, the banana, originated during World War I when the United Fruit Company started promoting it as being:
Later The American Medical Association further promoted bananas to be a staple of a child’s diet, fueling the banana diet craze.
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Many natural foods are heavily marketed as Superfoods, resulting in exponential sales.
The foods are often promoted as a must-have product, that is helpful in preventing many lifestyle diseases and health problems. It is a good idea to enjoy a varied diet instead of buying in the hype.
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Apart from fruits, various grains, seeds, vegetables and even seaweed are promoted as Superfoods. Some examples:
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