A crisis can strike any company anytime, anywhere. Advanced planning is the key to survival.
Before a crisis strikes, business owners should think about how a disaster would impact employees, customers, suppliers, the general public and their company's value.

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7 critical steps to crisis management

inc.com

  • Have a plan that includes specific actions that will be taken in the event of a crisis.
  • Identify a spokesperson and prepared them to deal with the public and the media.
  • Be honest and open.
  • Always inform your employees. This keeps the business flowing smoothly.
  • Communicate with customers and suppliers.
  • Over-communicate. A lack of updates will allow rumors to fill the void.
  • Be sure to establish a social media team to monitor, post and react to social media activity throughout the crisis.

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