Crisis management
- Have a plan that includes specific actions that will be taken in the event of a crisis.
- Identify a spokesperson and prepared them to deal with the public and the media.
- Be honest and open.
- Always inform your employees. This keeps the business flowing smoothly.
- Communicate with customers and suppliers.
- Over-communicate. A lack of updates will allow rumors to fill the void.
- Be sure to establish a social media team to monitor, post and react to social media activity throughout the crisis.
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