People prefer leaders with charisma

Charisma is the ability to convince followers that you can influence other members of a broader group to cooperate.

In tough times, people want leaders who can make a compelling pitch and inspire a sense of urgency - someone with charisma.

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How to Bend People to Your Will

theatlantic.com

  • One study showed that charisma helps leaders when data is lacking or ambiguous.
  • Another study found that a bit of mystery may boost charisma: When a leader's success was attributed to unclear factors rather than effort, he was rated as more charismatic.
  • Factors like height influence charisma.
  • Quick answers to general knowledge questions were considered charismatic by friends.
  • Charisma can be taught. Learning tactics such as using metaphors and gestures can improve charisma.

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