But they can also be dangerous. They can use charisma for their own purposes, to enhance their power, to manipulate others.
The German sociologist from the early 20th-century Max Weber wrote charisma is a quality that sets an individual “apart from ordinary men,” and causes others to treat him as “endowed with supernatural, superhuman, or at least specifically exceptional powers or qualities.”
Charismatic Leadership Tactics range from the use of metaphors and storytelling to nonverbal methods of communication like open posture and animated, representative gestures at key moments.
The more charismatic leadership tactics used, the more individuals will be seen as leader-like by others.
It’s a relationship between the person who possesses it and the people who respond to it. And emotion is the accelerant.
A charismatic speaking to a mirror is not particularly exciting. Put one in front of a crowd, however, and you’re in for a show.
Charismatic leaders put us in awe.
We reach a level of admiration so high, that we tend to hold back our emotions in order to show our respect for them, to acknowledge their superior status.
"A charismatic leader releases the individual of the pressures of life under stress. If you join a group in those circumstances, you feel more protected. But that presupposes the vulnerability of the individual. When individuals feel more secure, they have less need for salvation, less need for a charismatic bond. But when they feel vulnerable, then there is a possibility of a charismatic attachment. This can be very dangerous in certain circumstances.”