How The What-The-Hell Effect Impacts Your Willpower - Deepstash
Managing Time Like a Pro

Learn more about personaldevelopment with this collection

How to set achievable goals

How to manage time for personal and professional life

How to avoid distractions

Managing Time Like a Pro

Discover 88 similar ideas in

It takes just

11 mins to read

The What-The-Hell Effect

The What-The-Hell Effect

It's the cycle where you indulge but then regret what you've done but you keep going back for more. Your brain tries to justifies the actions you take by saying "Hey, you've already done it so why not just finish the entire thing?"

The phrase was coined by dieting researchers but it can affect one's willpower during setbacks or challenges.


1.11K reads

From Guilt to Compassion

When we enter in the cycle of the What The Hell effect, we often put blame on ourselves and act harshly towards ourselves which makes us feel guilty, ashamed, and embarrassed during our relapse stages. If this is you, then it has been suggested that instead of getting angry at yourself try to show compassion instead.

More self-criticism helps no one. Indulging is not a crime and it is important to forgive yourself so that you won't completely be consumed by guilt.


762 reads

What You Should Do During Setbacks

  1. Slow down and check-in with yourself. Are you angry at yourself? Why? Try to be more understanding of yourself instead of spiraling into negativity.
  2. Normalize taking a step backward. Setbacks are a part of life.
  3. Think about what you would do if your friend came to you with the same problem you have. Would you throw criticism onto your friend? Would you approach them the same way you treat yourself?


639 reads

The Can-Control Mindset

An important thing to keep in mind to build up resilience against stress is to remember the places or things you have control and influence upon. It will help lessen the pain of hopelessness.


763 reads



There's nothing better than a good cup of tea and a good book.

More like this

The Psychology of Willpower

11 ideas

The Psychology of Willpower

How to Boost Your Willpower

7 ideas

How to Boost Your Willpower


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates