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Anti-goals represent a palpable set of values and actions that we don’t want to have and do. For example:
Sometimes it's easier to think about what we want to avoid than to consider what we want and that is why some anti-Goals will come quickly to the top of your mind e.g. “I don’t want to be living paycheck to paycheck”.
Just like goals, anti-goals need to be maintained and revisited as we grow. Therefore we have to make sure that they develop with us and help inform our knowledge of where we are and how we grow.
“A lot of success in life and business comes from knowing what you want to avoid: early death, a bad marriage, etc.”
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