There is no one size fits all answer. Having the goal to be a billionaire might work for some (I really wouldn’t recommend it as it’s more of a dream than a goal anyway). For others, like Spur Planners for example, the goal is to help 1 million people improve their ability to reach their goals.
The best goals are those that mean something to you, that you have a real desire to achieve and a commitment that will drive you on when times get tough.
Consider the following: Passion, emotional connection, your strengths and finally, your values. Your goals need to align with these.
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