The network effects of Tik Tok - Deepstash
The network effects of Tik Tok

The network effects of Tik Tok

Curated from: eugenewei.com

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The Network Effects of Tik Tok Creativity

Every additional user on TikTok makes every other user more creative.

On old social networks you have to create your own version of a meme from scratch. But TikTok lowers the barrier to the literal remixing of everyone else's content. They have a wealth of features that make it dead simple to grab any element from another TikTok and incorporate it into a new TikTok.

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Flywheels & MVPs

Markets in the internet and technology age are conducive to winner-take-all effects: If you are first to stumble upon some flywheel/ a good user loop, the returns are even greater than they would've in any other era in history.

If a flywheel requires three or four or even more things to connect in your app, it takes more work to ship all of them at once, and that feels like a riskier expenditure of your team's time. Especially when founders think minimum releases are the way to go. A good flywheel is not very minimum.

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Tik Tok Duet

Tik Tok Duet

On TikTok, you can just press the Duet button and start talking into your phone, and soon you have a side-by-side of the original video and your reaction video (youc an choose from any number of their preset layouts for reactions). That's an explicit productivity boost; I can measure it in time saved for the same output.

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Tik Tok Stich

Tik Tok Stich

You can also post a question in a video and expect that some number of people will "Stitch" an answer to your question and distribute that as a new video.

A popular prompt is "Tell me you're X without telling me you're X " or any number of its variants like "Show me you're X without showing me you're X."

Stitch wasn't necessarily designed to be used in this way, but as a primitive, it's well-suited to any number of uses, including making TikTok a sort of video Quora.

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When to give up on an idea?

According to Jeff Bezos: "When the last smart person in the room gives up on the idea.

It also implies that you should bring some ideas back when a new smart person, or maybe a naive overconfident one, enters the room and champions the idea.

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The creative blank slate

The toughest job for any creative is the cold start. The blinking cursor on the blank page in a new document. 

The beauty of TikTok's FYP algorithm and the Discover page is that you don't have to create a TikTok from scratch. The vast majority of TikToks are riffs on memes and trends that other users originate. It's no shame to be a 1 to n TikToker. Many on the platform achieve their first viral hit riffing on an existing meme.

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Tiktok as assisted meme evolution

Richard Dawkins introduced the term meme in his classic The Selfish Gene, defining it as a unit of information that spreads via imitation. He noted that memes evolve via natural selection just as in evolution.

The internet has always been a fertile ground for the accelerated breeding of memes. But TikTok is a form of assisted evolution in which humans & machine learning algorithms accelerate memetic evolution. (Memes can start from almost anything on TikTok. It can be the lyrics of a song, or just the vibe of a track, or both)

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IDEAS CURATED BY

vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

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