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Is reading only about acquiring knowledge?
We all know reading can teach you facts, and knowing the right thing at the right time helps you be more successful. But is that the entire reason just about every smart, accomplished person you can think of, from Bill Gates to Barack Obama, credits much of their success to their obsessive reading?
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Not really!
Not according to neuroscience. Reading, science shows, doesn't just fill your brain with information; it actually changes the way your brain works for the better as well.
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In short term, it develops empathy.
A growing body of scientific literature shows that reading is basically an empathy workout.
By nudging us to take the perspective of characters very different from ourselves, it boosts our EQ. This effect can literally be seen in your brain waves when you read.
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In the long run, it helps focus and grasp complex ideas.
Another line of research shows that deep reading, the kind that happens when you curl up with a great book for an extended period of time, also builds up our ability to focus and grasp complex ideas.
In short, reading makes you not just more knowledgeable, but also functionally smarter.
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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