Our genes, along with culture, curiosity and social instincts shape our tastes. And an overlooked factor that shapes our experience is our expectations.
Taste becomes highly subjective, and the same wine can taste different if labelled as a highly priced one, and can taste generic if labelled as a cheap wine.
The exposure effect in how things taste is described as our increased liking of stuff that we have tasted repeatedly. Apart from food, music, languages and art seem to have the same effect.
We also don’t like what we don’t know, and our tastes naturally evolve over time due to more exposure, experience and changing expectations.
While we are not in control of our tastes, we can shape them and acquire new ones with the following tips:
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