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7
85 reads
This occurs when an individual accepts influence because he hopes to achieve a favorable reaction from another person or group.
He adopts the induced behavior because he expects to gain specific rewards or approval.
7
69 reads
7
60 reads
This occurs 'when an individual accepts influence because he wants to establish or maintain a satisfying self-defining relationship to another person or group'.
6
57 reads
This type of conformity usually involves compliance - where a person publicly accepts the views of a group but privately rejects them.
It is often because the person wants to fit in with the group and is scared of being rejected by the group.
7
56 reads
It happens when  a person lacks knowledge and looks to the group for guidance.
6
51 reads
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