What makes someone a good communicator?

... that are core to making it a success, according to  Aristotle: Persuasion requires appealing to ethos (trust), logos (intellect), and pathos (emotions), no matter who your audience is.

Aristotle’s distinction between three aspects of rhetoric:

• Your logos or logic: your reasons, the facts of the matter as you see them.
• Your pathos or emotional appeals to listeners.
• Your ethos, your identity or posture

In this stage, we’ll marshal our old friends ethos, pathos and logos to craft and structure what we want to say. Flintoff encourages us to focus on what he calls “Really Interesting Proofy Evidence Stuff”, creating an outline or summary of the main argument and how it’ll...