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Developed in the mid-20th century by the military strategist, US Air Force Colonel John Boyd.
The OODA loop (Observe, Orient, Decide, Act)
Applicable for quick decision making, improving the quality of decision-making, uncertain environment etc.
Ex- data gathering, current organizational state, any competitors and the market .
Gather whatever information is available as quickly as possible in order to make decisions based on it.
It requires awareness and understanding of situation to make a conscious decision.
Although multiple options can lead to slow reaction time.
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